Strategic Planning
Strategic planning is a proactive approach to the
future. Each year the chief executive should step back and ask
themselves where do I want this business to be three years from
now and then put together a plan to make that happen. This planning
process can take from 1-4 days depending on the size of the business
and number of business units.
Strategic planning starts with developing a business
description which describes what business your in, what products
and services you provide and don’t provide. The business
description also describes your target customers and identifies
the problems that you solve for those target customers.
Next, a mission statement is developed. This should
be a short statement that is inspiring, a mission that each of
your employees can remember and use. This mission gives the employee
a reason to come to work other than picking up a paycheck.
The heart of the plan is the vision. This is a clear,
concise picture of what the company will look like three years
in the future.
Values are an integral part of the plan because
they help guide the process and help tell everyone what we will
do and won’t do for money.
Four analyses are completed which help fill in the
plan. An Industry Analysis tells us what is happening inside of
the industry that will affect the way we do business in the future.
A Vision Gap Analysis tells us the gaps from where we are and
where we want to be three years in the future. An External Analysis
tells us what is happening outside of the industry that will affect
the way we do business going forward. Last is the Internal Analysis
which tells us our strengths, weaknesses, opportunities and threats.
After gathering the information from the analyses
a set of Key Success Factors are identified. Next, goals for the
first year of the vision are established. Then an action plan
is developed with accountabilities, people responsible for the
action, then dates and monitoring are identified to ensure the
plan is implemented.
Since 90% of strategic plans are never implemented
we stay with you throughout the year to ensure that your goals
are achieved. Implementation of your strategic plan is our highest
priority.
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